Always in the underdog's corner, my passion is helping start-ups and small businesses punch above their weight class.
I’m Em.
Also Emily, but never Emmy.
I’ve led creative and brand strategy for a rock n’ roll start-up, an independent travel co-op, and a rebellious childhood cancer foundation. I’ve been both in-house and in an agency. I’ve been the face of Fortune 500 brands in the field, and I’ve been the unseen force behind mom-and-pop brands.
Today, I’m a Creative Director for hire. What does that mean?
I’m a good person to know if you need a hand with your brand, customer experience, or marketing.
I was made for this.
My kindergarten teacher said so.
My first report card said I was eager to be a helper, curious, and had a huge imagination. I haven’t changed*.
I come alive when I can help people with business problems that vex them. I’m still a fixer to my core. I’m constantly craving productive business challenges to tackle. When I don’t have them, my imagination invents super random ones — fueled by my insistent curiosity and my profound love of deep rabbit holes research.
* I know, I know, I’ve gained like 100 pounds since kindergarten. I’m super self-conscious about it.
A New Point of View
I do things differently because my brain works differently.
I’m grateful I was given a funny brain. Equal parts “ha-ha-funny” and “that’s-odd-funny”, it makes it easy for me to see challenges from new angles. It’s not about jokes, it’s about challenging the way people think — you and your customers.
A new point of view opens doors to places where competition can’t follow.